JJJ Challenge: Jesse Jewell

I’m getting this one in just under the wire, as Frizz will be posting the next challenge soon…

A major artery through the downtown area of my hometown (Gainesville, Georgia) is named for my grandfather, Jesse Jewell, and there also is an historical marker dedicated to him.  (My apologies to my vegan readers as you read the text of the historical marker.)

Jesse Jewell Parkway

historical markerJESSE JEWELL

1902 – 1975

 Jesse Dickson Jewell was born in Gainesville, attended the University of Alabama and Georgia Tech, then returned to his hometown in 1922 to work in the family’s feed, seed and fertilizer business.

 Encouraging area farmers to raise chickens, he founded a small poultry dressing plant on nearby Maple Street in the basement of a feed warehouse. He pioneered creative techniques and unique machinery to process an increasing volume of poultry. The enterprise grew into the world-renowned J.D. Jewell Company featuring a contract grow-out program for farmers, hatchery, feed mill, high-volume processing plant, rendering plant and a bulk feed system. His work created a demand for specialists in nutrition, poultry science, poultry marketing and transportation.

The father of the ingenious “vertical integration” management program for chicken production, his feed conversion incentive plans benefitted farmers helping guide the area’s agriculture economy through and beyond the nation’s great depression. The program, from avian parent breeding to brand name marketing, is emulated worldwide today by all poultry producing firms.

 A leader in civic and industry affairs, Jewell served as president of the Georgia Chamber of Commerce, the Georgia Elks Club and the Southeastern Poultry and Egg Association. He was a founder of the National Broiler Council and inducted in the U.S. Department of Agriculture’s Poultry Hall of Fame.

 Believing that education is paramount to a strong family structure, his scholarship program sent many local women through Brenau College. Jewell’s work ethic and business acumen were highly acclaimed. His hometown became the “Poultry Capital of the World,” largely based upon Jesse Jewell’s vision, personal integrity and energetic leadership.

Video Clip

On March 13, 2013, Georgia Public Broadcasting honored my grandfather by featuring him in their short clip, “Today in Georgia History.” Click here to see the clip (a minute and a half long).  http://www.todayingeorgiahistory.org/content/jesse-jewell

Advertising Jingle from 1956

Here is a radio advertisement for Jesse Jewell chicken pies.  It was recorded in October, 1956. (My first attempt at a Soundcloud recording.)

For more on Frizztext’s A-Z Challenge, see http://flickrcomments.wordpress.com/2013/09/03/jjj-challenge/

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6 Comments Add yours

  1. Debbie Jacobs says:

    I always enjoy your post and the talent you have with a camera! This was especially meaningful, being a native Gainesville girl. Our town has such great history!


    1. Thank you. I enjoyed working on this one, and I recorded the advertising jingle from an old 33 1/3 record.


  2. frizztext says:

    you’ve posted a great tribute to your grandfather!
    I’ve enjoyed the little soundcloud track very much!


    1. Thank you. I also posted the soundcloud track on Facebook. Most of my family had never heard it, but I remember those ads from when I was a child. There also were television ads for Jesse Jewell chicken.


  3. ideflex says:

    A great tribute to a man of vision – it is always interesting to find out where things originated! Thanks for the ping back.


    1. My pleasure. Thank you for your comment!


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